The world is changing, and with it so is how we do things. Today, countless apps can be used to deliver food.
Technology has given us many things. One of them is the ability to order food from our phone, with a few taps and swipes. This innovation has also made it possible for companies to leverage big data analytics to deliver food quickly.
But what are these innovations? Big Data Analytics are simply techniques that allow businesses to process large amounts of information, usually from several sources to derive useful insights about customer behavior and needs or predict future trends
Ever since the rise of smartphones and tablets, people have been looking for faster ways to get their food delivered right to their doorsteps. And with more restaurants than ever accepting online orders, this means that the demand for delivery apps has skyrocketed over the past few years.
Food delivery apps are leveraging big data analytics to offer customers personalized ordering and real-time location information. Apps like Postmates and Grub hub have created the ability for people to order food in seconds from their mobile devices. But how do these apps use Big Data Analytics? This is what we will be exploring today.
But even before we do that, we must understand some key concepts.
These include:
a) What is Big Data
b) Why is big data so important
c) How can you use big data for your food delivery app
So, let’s get started, shall we?
a) What Is Big Data?
Big data is a term used to describe the immense volume of information that’s created and stored every day. It can be anything from tweets, Facebook posts, credit card transactions, bank account balances, flight paths, and more. But what exactly is big data? Think of it as a library of data; however, unlike a physical library which has limits (space) big data just keeps on growing exponentially.
Big data ranges from everything we buy to our internet search history, and the insights gleaned from this mountain of information have enormous potential for businesses and consumers alike. The term “big data” was coined in 2005 by Doug Laney, who said it described “…the art of analyzing very large sets of complex data to extract meaningful patterns.” There are two main categories: structured and unstructured.
Think of it as a library of data, but unlike a physical library, which has limits, big data just keeps on growing exponentially. With the recent advancements in technology and increase in usage of the internet worldwide, there is more than enough data available to go around.
b) Why Is Big Data So Important
Big data is a powerful tool for any business. It can be used to make better decisions, improve operations and even boost marketing efforts. The importance of big data cannot be understated. – Big data provides better customer care by tracking what customers are looking at, when they look at it and how long they spend on the site or
This information helps businesses develop personalized offerings that keep customers coming back time after time.
For example, big data has been used by financial institutions for decades to improve credit card risk assessments; this means that people who have a history of repaying their loans on time will not be penalized with higher interest rates or worse terms because they didn’t have an easy way to prove it.
With big data, you can see what customers want before they know it themselves. You can also make sure that everything runs smoothly and that there are no errors or accidents on the production line to cut down on the cost of wasted materials.
All of these are critical to the success of any company so why not use all the tools at your disposal?
c) How Can You Use Big Data For Your Food Delivery App
As of now, we can track food delivery and monitor movements in real-time. The data can be accessed on-road networks and traffic as well as monitor the movements of people with smartphones who are already ordering from a certain company. This is important because it provides for a more efficient service that does not cause congestion in any way.
Companies can use this information to determine which routes are most efficient and profitable for their business while also identifying customer preferences. Big Data’s impact on food delivery will be significant as it allows companies to not only serve customers better but also manage resources more efficiently by determining what deliveries need to happen when and where.
Conclusion:
Delivery Apps are leveraging Big Data Analytics to deliver food quickly. It is difficult for delivery drivers to find the right address or even see if they have reached their destination due to poor visibility in traffic and weather conditions. To improve customer experience, Delivery Apps have leveraged Big Data Analytics and invested heavily in technology that allows them to know the exact location of their drivers as well as provide a better user interface on apps that provides information about the progress of orders and estimated time of arrival.
Nguồn: viblo.asia